Is this for you?
When you change,
you are not alone.
You are not lost. You are in transition.
Something in you has shifted.
You may have changed personally or professionally.
You know what you want, but something unseen gets in the way.
Imposter syndrome, perfectionism, fear of visibility.
As an expat, you carry two worlds.
Coaching helps you integrate both.
What you need now is clarity.
The next step is structured, supported action.
Life transitions
Moments that change everything
Motherhood reshapes your sense of self, your ambitions, and your relationship with work.
Becoming a manager means leading others before you have fully understood your own style.
Building a career in a new country means navigating different cultures and rebuilding your network.
Energy dips and confidence shifts can arise at any stage of life. Coaching helps you find your footing again.
A redundancy, a health scare, a moment of sudden clarity — any transition that makes you ask: who am I now?
How we work
Coaching that goes to the root.
Every stuck feeling has a source. Together we look beneath the surface.
"The answers are already in you. My work is to help you hear them — and then act on them."
— Ioana Bour
Making visible what is usually invisible.
Using systemic constellation techniques, we map the invisible forces in your career.
Many assumptions about success were inherited, not chosen.
Family stories, parental expectations, cultural norms shape our relationship with success.
Your greatest qualities and challenges are often two sides of the same coin.
A core quality like decisiveness can tip into stubbornness under pressure.
Beneath every conversation are layers — content, relationship, and feeling.
Learning to read all three layers transforms how you show up in difficult conversations.
About your coach
Romanian-born, rooted in the Netherlands.
"I spent 15 years watching brilliant women make themselves smaller. I became a coach so they would never have to."
I am Ioana Bour, a Coach Practitioner certified at de Baak, based in the Netherlands.
I am passionate about systemic coaching and art therapy. I am also a mother of two daughters, and everything I do is driven by a vision of a world where women no longer hold themselves back.
Coach Practitioner · de Baak · NOBCO · Coaching since 2023
Ways to work together
Choose your format
Every woman's journey is different.
Private, focused coaching sessions by video. Designed for women who want depth and discretion.
Some work is more powerful in the same room. In-person sessions allow for embodied, spatial techniques.
A carefully curated group of women navigating similar transitions.
What coachees say
Real conversations, real change.
★ ★ ★ ★ ★
"I came to Ioana feeling completely stuck after going back to work post-maternity leave."
Senior Consultant, Amsterdam
★ ★ ★ ★ ★
"I was promoted to team lead and suddenly felt like a fraud. Ioana helped me lead from my actual strengths."
Team Lead, Rotterdam
★ ★ ★ ★ ★
"As an expat navigating a career change in the Netherlands, I felt invisible and unsure of myself."
Project Manager, The Hague
★ ★ ★ ★ ★
"Six months later, I asked for the promotion I had been avoiding for two years."
Financial Analyst, Utrecht
Ready to begin?
Your first step is a conversation.
A free 30-minute discovery call. No commitment, no pressure.